Dubai’s large, blue chip companies which have become inextricably linked to the emirate’s growth and recognition, such as Nakheel, Arabtec,

Tanmiyat and Dana Gas, there is one person who first recognised the twin benefits — and the positive feedback loop — of corporate and national branding, and how to best use the latest technology to drive both, is none other but

Dr Ahmed Samerai, chairman of Hugo Plaza, which are widely considered the most luxurious furnished penthouses in the Downtown Dubai area. He explains of how Dubai has succeeded in creating an international brand for itself, while talking to William Faria of The Gulf Today in an exclusive interview.